Lead Generation Specialist - Marco remote hiring
Sales

Hire a Lead Generation Specialist

A pipeline full of qualified, sales-ready prospects. Targeted research, data enrichment, and lead delivery at the scale your revenue team needs.

Salary Intelligence
Monthly rates · USD · Based on market data
Junior
1–2 years experience
🌎 LatAm Save 72%
$800/mo
🇵🇭 Philippines Save 82%
$500/mo
🇿🇦 South Africa Save 76%
$700/mo
versus
🇺🇸 U.S. Average
$3,200/mo
Senior
5+ years experience
🌎 LatAm Save 72%
$1,600/mo
🇵🇭 Philippines Save 82%
$1,100/mo
🇿🇦 South Africa Save 76%
$1,400/mo
versus
🇺🇸 U.S. Average
$5,500/mo
Role overview

What does a Lead Generation Specialist do?

Your sales team should spend time selling, not searching for leads. Marco's Lead Generation Specialists build targeted prospect lists, enrich contact data, and deliver qualified leads directly into your CRM. Using tools like Apollo, ZoomInfo, LinkedIn Sales Navigator, and Clay, they identify your ideal customer profiles and generate the raw pipeline that fuels your revenue engine.

What does a remote lead generation specialist do? They research and build targeted prospect lists based on ICP criteria, enrich lead data with firmographics and technographics, use sales intelligence tools (Apollo, ZoomInfo, LinkedIn Sales Navigator, Clay), qualify leads before handoff to sales, maintain clean CRM data, and track lead generation volume and quality metrics. A remote lead generation specialist costs $700–$1,100/month through Marco versus $4,000/month for a U.S.-based equivalent.

What They'll Do

Key Responsibilities

The day-to-day work your Lead Generation Specialist will own.
What They'll Bring

Skills & Qualifications

Core Tools & Technologies
Skills
Qualifications
Common Questions

Frequently Asked Questions

A Lead Generation Specialist builds targeted prospect lists, runs outbound campaigns, and qualifies leads through research and outreach — keeping your sales pipeline full of opportunities. They typically work with Salesforce, HubSpot CRM, Apollo.io, LinkedIn Sales Navigator, and outreach automation tools, and are responsible for delivering measurable results that directly impact your business goals.
In the U.S., a Lead Generation Specialist typically costs $4,000/month. Through Marco, you can hire a Lead Generation Specialist from Latin America for $1,100/month, the Philippines for $700/month, or South Africa for $950/month — saving up to 82% while getting the same quality of work.
A Lead Generation Specialist should have strong proficiency in lead research, prospecting tools (Apollo, ZoomInfo, LinkedIn Sales Navigator), CRM data entry, email outreach, and list building. Attention to data quality and experience with ICP-based targeting are essential. Marco's vetting process tests for these skills plus English fluency, communication ability, and remote work readiness before matching candidates to your team.
Hiring a remote Lead Generation Specialist through Marco lets you fill your pipeline with trained sales professionals who understand B2B and B2C cycles, outbound prospecting, and CRM hygiene — at a fraction of US comp packages. Remote Lead Generation Specialists also offer scheduling flexibility — many work US hours — and Marco handles vetting, onboarding, and ongoing support so you can focus on results, not recruitment.
Marco matches you with a pre-vetted Lead Generation Specialist in as little as one week. Share your role requirements, review curated candidate profiles, conduct interviews with your top picks, and onboard your new hire — all with Marco's support. Every candidate is screened for technical skills, English proficiency, and cultural fit before you ever see their profile.
How It Works
Hire in 4 Simple Steps
From discovery call to hire in as little as three weeks.
Discovery Call
Marco's recruiters learn your company culture, role needs, and goals.
Recruit & Match
We send 2–3 pre-vetted candidates from our rigorously screened talent pool.
Meet Your Hire
Conduct video interviews. We handle scheduling, prep, and coordination.
Onboard & Scale
Your hire starts with Marco's elite training. Add more team members anytime.

Ready to hire a Lead Generation Specialist?

Get matched with pre-vetted candidates in as little as one week. Save up to 70% compared to U.S. hiring.