Meta Ads Specialist - Marco remote hiring
Marketing

Hire a Meta Ads Specialist

Profitable scale on Facebook and Instagram. High-ROAS campaigns, creative testing, and ad spend optimization that drive consistent, measurable results.

Salary Intelligence
Monthly rates · USD · Based on market data
Junior
1–2 years experience
🌎 LatAm Save 69%
$1,100/mo
🇵🇭 Philippines Save 81%
$700/mo
🇿🇦 South Africa Save 74%
$950/mo
versus
🇺🇸 U.S. Average
$3,600/mo
Senior
5+ years experience
🌎 LatAm Save 69%
$2,250/mo
🇵🇭 Philippines Save 81%
$1,400/mo
🇿🇦 South Africa Save 74%
$1,900/mo
versus
🇺🇸 U.S. Average
$7,300/mo
Role overview

What does a Meta Ads Specialist do?

Facebook and Instagram are still two of the most powerful advertising platforms on the planet—if you have someone who knows how to use them. Marco's Meta Ads Specialists build and optimize campaigns across Facebook Ads, Instagram Ads, and Messenger that drive purchases, leads, and app installs at profitable ROAS. They manage the full campaign lifecycle from creative strategy to performance optimization.

What does a remote Meta ads specialist do? They build campaign structures in Meta Ads Manager, create and test ad creatives (static, video, carousel), manage audiences using Custom Audiences, Lookalike Audiences, and interest targeting, optimize for specific conversion events, manage budgets and bidding strategies, and report on ROAS, CPA, and attribution. A remote Meta ads specialist costs $1,000–$1,500/month through Marco compared to $5,500+/month for a U.S.-based paid social specialist.

What They'll Do

Key Responsibilities

The day-to-day work your Meta Ads Specialist will own.
What They'll Bring

Skills & Qualifications

Core Tools & Technologies
Skills
Qualifications
Common Questions

Frequently Asked Questions

A Meta Ads Specialist manages Facebook and Instagram ad campaigns — from audience targeting and creative testing to budget optimization and conversion tracking across the Meta ecosystem. They typically work with HubSpot, Google Analytics, SEMrush, Canva, Mailchimp, and social media management platforms, and are responsible for delivering measurable results that directly impact your business goals.
In the U.S., a Meta Ads Specialist typically costs $5,200/month. Through Marco, you can hire a Meta Ads Specialist from Latin America for $1,600/month, the Philippines for $1,000/month, or South Africa for $1,350/month — saving up to 81% while getting the same quality of work.
A Meta Ads Specialist should have strong proficiency in Meta Ads Manager, audience targeting (lookalike, custom, retargeting), creative testing, pixel/CAPI setup, and campaign optimization. Experience managing $10K+/month budgets with proven performance is preferred. Marco's vetting process tests for these skills plus English fluency, communication ability, and remote work readiness before matching candidates to your team.
Hiring a remote Meta Ads Specialist through Marco lets you scale your marketing output with specialists who stay current on platform algorithms and best practices, without the $80K+ US salary commitment. Remote Meta Ads Specialists also offer scheduling flexibility — many work US hours — and Marco handles vetting, onboarding, and ongoing support so you can focus on results, not recruitment.
Marco matches you with a pre-vetted Meta Ads Specialist in as little as one week. Share your role requirements, review curated candidate profiles, conduct interviews with your top picks, and onboard your new hire — all with Marco's support. Every candidate is screened for technical skills, English proficiency, and cultural fit before you ever see their profile.
How It Works
Hire in 4 Simple Steps
From discovery call to hire in as little as three weeks.
Discovery Call
Marco's recruiters learn your company culture, role needs, and goals.
Recruit & Match
We send 2–3 pre-vetted candidates from our rigorously screened talent pool.
Meet Your Hire
Conduct video interviews. We handle scheduling, prep, and coordination.
Onboard & Scale
Your hire starts with Marco's elite training. Add more team members anytime.

Ready to hire a Meta Ads Specialist?

Get matched with pre-vetted candidates in as little as one week. Save up to 70% compared to U.S. hiring.